Gary Walton - President
Rocke Garcia -Vice President
Gale Richter - Treasure

The mission of the Morgan Hill Downtown Property Based Improvement District (the “MHDPBID” or the
“District”) is to represent the property owners who pay annual assessments to the District and the
residents and merchants who live or work within the District boundaries. The elected Board members will
utilize assessments collected as a funding mechanism to facilitate and maintain a clean, safe, beautiful
and inviting downtown in which to live, work, play, visit, invest or conduct business. The District and its
Board will seek to work in partnership, whenever possible, with the City of Morgan Hill and any other city
agency, or any public or private organization that will help achieve the District’s Mission, and Vision for
Downtown Morgan Hill and respects the Core Values of the organization.

We believe that Downtowns are an extremely efficient land use-form. Compact and walkable,
downtowns pack a wide variety of functions – retail and service businesses, small industry, housing,
government activities, religious institutions, civic institutions and organizations, and cultural activities –
into a relatively small amount of land.

We believe that Downtowns represent an enormous amount of investment already in place that
should not be wasted. Water, sewer lines, curbs, streets and lots of other infrastructure already exist
downtown. It makes sense to maximize use of existing investments already in place before we extend
infrastructure to other parts of the city.

We believe that Downtown’s historic buildings provide a distinctive identity for the community.
Downtown’s historic buildings make it a one-of-a-kind place, unlike any other community. That distinctive
identity distinguishes downtown from all other commercial centers. New buildings should be designed to
blend with existing buildings and look as if they were built over the last century rather than the last
decade.

We believe that Downtowns attract and cultivate independent locally-owned businesses. This
benefits the community as a whole, because studies have shown independent locally-owned businesses
generally return a higher percentage of their profits back into the community than national retailers. In
addition, downtown provides our community with a distinctive mix of locally owned independent
businesses that mirrors our local character, talents and entrepreneurship.

We believe that Downtowns create new jobs. The independently owned businesses that locate
Downtown are natural incubators for new jobs.

We believe that Downtown development reduces energy use and makes more efficient use of other resources. Because downtowns are compact and walkable they can reduce car trips, make mass transportation feasible, reduce energy consumption and provide a more efficient means of delivering City services.

We believe that Downtown revitalization is the ultimate form of recycling. When we reuse historic
buildings or build new buildings on empty lots or on underutilized sites where infrastructure is already in place, we make better use of our land and natural resources.